Madame Tussauds is a world-renowned wax museum showcasing incredibly lifelike figures of celebrities, historical figures, and cultural icons. It offers visitors a unique opportunity to get up close with their favorite stars and legends from across the globe.
To create excitement for the unveiling of Diljit Dosanjh’s wax figure at Madame Tussauds Delhi. Our goal was to engage his fans and get everyone talking about the event before it happened. By connecting with fans and making them feel included, we aimed to celebrate Diljit’s achievements and his influence in the entertainment world.
Created an engaging series of content for social media to build excitement before the launch. This included engaging posts, countdowns, and fun facts about Diljit and his achievements.
Launched a contest inviting fans to share their messages and appreciation for Diljit using the hashtag #DiljitDaFan. This encouraged fans to join in and helped create more excitement for the event.
Partnered with Diljit Dosanjh to promote the event across his social media platforms, including Instagram, Facebook, and Twitter. This helped reach a wider audience and draw more attention to the launch.
Live coverage of the statue reveal event on Facebook, Instagram, and YouTube. This allowed fans to experience the moment in real time, boosting engagement and excitement.
Campus Ambassadors
Overall Reach
Overall Engagement
On Twitter Trending
Instagram Followers On Launch
