The Foundation

Akram Shamoon

Founder

Akram is a people person, plain and simple. Communication is his bread and butter. With 15+ years of experience, he’s always experimenting with new sales and communication techniques to drive real business results. Whether working with startups or industry giants in FMCG, BFSI, Hospitality, Travel, Fashion & Lifestyle, Education, Consumer Electronics, etc., Akram is dedicated to helping brands stand out. When he’s not crafting the perfect pitch, he’s delving into consumer psychology. Fun fact: Akram was once in a band and believes in “failing forward”!

Rakesh Mishra

Promoter

A catalyst for innovation, Rakesh has over 20+ years of experience in leveraging marketing and events to transform brands into household names.

The Pillars

Manisha Dokania

Business Partner

With 15+ years of experience in building and growing brands from ground the ground up,...

With 15+ years of experience in building and growing brands from ground the ground up, Manisha has a proven track record across brand strategy, digital, and social media marketing.

Zain Shaikh

Business Partner

With 12+ years of experience in heading the Marketing and Business verticals for prominent brands...

With 12+ years of experience in heading the Marketing and Business verticals for prominent brands in the BFSI sector, Zain specializes in GTM Strategies and Brand Building.

Sadaf Noorullah

Business Head

Sadaf, the King of PJs in our office, stays cool under pressure, never breaking a...

Sadaf, the King of PJs in our office, stays cool under pressure, never breaking a sweat in a crisis. With over 12 years of experience across FMCG, BFSI, and tech, he transitioned from client servicing and account management to business management. A pro at driving business strategy, maintaining existing accounts, and winning new ones, Sadaf is sharp, laid-back, and always armed with a punchline. It’s like he has a secret superpower for handling business challenges and guiding the team to smart solutions effortlessly.

Prabhat Singh

Head - Paid Media & Search

Prabhat is the ultimate “family guy” – not the cartoon version, but the real deal!...

Prabhat is the ultimate “family guy” – not the cartoon version, but the real deal! A master of time management and a solution-seeking ninja, he’s got the skills to balance everything with ease. With 11+ years of experience and over 100 clients under his belt, when it comes to optimizing digital campaigns, Prabhat keeps it simple, stylish, and always effective. Boosting visibility and ROI for a brand is just another day at work for him. He is a BTech Gold Medalist during his graduation and also a district-level volleyball player.

Varun Arora

Creative Head

Varun is a street-smart guy with a knack for creative, quirky campaign ideas and clever...

Varun is a street-smart guy with a knack for creative, quirky campaign ideas and clever wordplay. A walking encyclopedia of Bollywood movies like Dil Chahta Hai and more, he brings a unique flair to everything he touches. Whether he’s leading a team of creative minds, brainstorming UI/UX concepts, or sharing random trivia about Bollywood and cricket, Varun knows how to keep things exciting. With 13+ years of experience, he’s the go-to guy for creativity and design, crafting innovative campaigns that grab attention and elevate brands to new heights. His infectious energy makes him the perfect leader for sparking bold, out-of-the-box ideas!

Shekhar Sarkar

Head - Graphic Visualizer

Shekhar is a true master of his craft! With 11+ years of experience, he transforms...

Shekhar is a true master of his craft! With 11+ years of experience, he transforms visual concepts into stunning designs that are anything but ordinary. A culinary arts enthusiast, he whips up creativity both in the kitchen and on the canvas. Think of him as a brand chef, skillfully mixing every visual ingredient to perfection, ensuring it aligns perfectly with each brand’s goals. When he’s not crafting eye-catching designs, you’ll find Shekhar enjoying a game of cricket or diving into his latest art project.

Abhishek Tiwari

Content Head

Say hello to our office’s walking encyclopedia – he’s your go-to person if you want...

Say hello to our office’s walking encyclopedia – he’s your go-to person if you want to know about anything under the sun! For over 14 years, he’s been on a journey to uncover the secrets of creating amazing content that drives real impact. AND he always knows which card to throw on the deck while creating flawless content strategies for brands. As a hardcore bookworm, Abhishek always has a book within his reach. Fun fact: He’s a music aficionado who’s explored just about every genre out there!

Piyush Harnot

Head - Client Servicing

Piyush may be a man of few words, but his Sherlock-level observation skills speak volumes,...

Piyush may be a man of few words, but his Sherlock-level observation skills speak volumes, especially when it comes to executing strategies for clients. With 12+ years in digital marketing, Piyush runs the show like a pro. As a client relations expert, he’s all about delivering top-notch service and solutions that align perfectly with client goals. Plus, a true music lover, he’s constantly on the hunt for fresh beats and offbeat genres.

Baleshwar Prasad

Finance Head

With over 15 years of experience in Accounts & Finance, Baleshwar is like a wizard...

With over 15 years of experience in Accounts & Finance, Baleshwar is like a wizard when it comes to GL Accounting, MIS, Payroll Management, Direct & Indirect Taxation, Audit, and more! He’s mastered every financial spell in the book. But outside the numbers game, you’ll find him penning soulful Hindi-Urdu poetry or bringing sketches to life on paper. A finance pro by day, and an artist by passion – he’s got the perfect balance.

Syed Hassan

Sr. Copywriter

Storytelling – that’s both Hassan’s cup of tea and coffee. With over 10 years in...

Storytelling – that’s both Hassan’s cup of tea and coffee. With over 10 years in the creative field, he’s crafted social media campaigns, written 15+ ad films, and even scripted two national shows. He knows the power of words, which is probably why he’s so quiet – he saves his voice for when it really counts. A cricket enthusiast at heart, he applies the sport’s lessons everywhere – staying on the crease, learning from mistakes, and aiming for runs. He has also played league cricket for Delhi and used to umpire matches on weekends!

Dibankkita Saha

Sr. Copywriter

A logical mind with a creative heart, Dibankkita zeroes in on the heart of a...

A logical mind with a creative heart, Dibankkita zeroes in on the heart of a challenge and crafts copy and concocts ideas that make clients and the audience go wow! A consummate traveler, Dibankita lives a life inspired by the road, books, music, and films. A little clumsy, a bit fidgety, and high on energy & ideas, Dibankita brings in over 4 years of experience across BFSI, Travel & Leisure, & Social Work sectors. A dancer and daydreamer rolled into one, she’s also a passionate advocate for sustainability, with a background in Sociology and Social Work. Oh, and true to her Bengali roots, there’s one thing you can count on – she’ll never run out of rice!

Srishti Rawat

Copywriter

Meet Srishti, the introvert who landed right in the middle of our creative madness. Do...

Meet Srishti, the introvert who landed right in the middle of our creative madness. Do you see her flashing a smile in this picture? Don’t get used to it – she mostly has a poker face in the office. As a newbie on the copywriting block, she’s got 2+ years of influencer marketing experience, which means she can craft trending reel scripts at the speed of light. Ask her about her hobbies or anything personal, and you’ll likely get a timed pause – not because she’s rude, but because she’s just trying to maintain that air of mystery. Fun fact: she’s a total foodie and that rare smile? It’s reserved for when she’s enjoying some seriously good grub!

Aarzoo Pandey

Paid Media & Search Executive

Meet Aarzoo Pandey, a quiet talent who sings when nobody’s listening. A post-grad with a...

Meet Aarzoo Pandey, a quiet talent who sings when nobody’s listening. A post-grad with a Master’s in Commerce, she’s a curious explorer diving into the world of Paid Media and SEO. Armed with two years of experience, she has a knack for research, market analysis, and brainstorming cool campaign ideas. When she’s not busy strategizing, you’ll find her penning poems, singing her favorite tunes, or whipping up something tasty in the kitchen. With a mix of creativity and curiosity, Aarzoo is ready to leave her mark in this industry!

Shivangi Verma

Sr. Account Manager

With a pen in one hand and a cup of chai in the other, Shivangi...

With a pen in one hand and a cup of chai in the other, Shivangi finds inspiration everywhere – from busy streets to serene sunsets, all while jamming to Indie music. Whether she’s writing poetry or managing unforgettable events, she brings creativity and passion to everything she does. With 3+ years of experience in event and client management, she’s known for her organizational skills, a knack for problem-solving, and seamless coordination with clients. When she’s not dancing or planning for the next big campaign, you’ll find her on a quest for new adventures, one chai stop at a time!

Palak Mangtani

Account Manager

Palak Mangtani is a marketing maven with a Master’s in Marketing and a knack for...

Palak Mangtani is a marketing maven with a Master’s in Marketing and a knack for making brands shine. With 2+ years of internship experience working with big names like L’Oreal, PeeSafe, Roca, and CII, she knows the ins and outs of client servicing and brand management. But that’s not all! Palak also runs her own sweet empire @Bakehousebypalak where she bakes delicious treats. A true sustainability warrior, she’s on a mission to make a meaningful impact in both business and environmental initiatives.

Vanshika Kumar

Account Manager

Vanshika is an ambitious author with two books already under her belt – quite the...

Vanshika is an ambitious author with two books already under her belt – quite the achievement for someone so young! A bubbly and easy-going girl, she has a knack for delivering PJs that somehow still get a laugh (or at least a groan). Armed with a Bachelor’s degree from Symbiosis Centre of Media and Communication, she’s diving headfirst into the marketing world, eager to uncover all the sneaky ways brands connect with their audiences. When she’s not crafting stories or trying out her latest punchline, you’ll find her on the badminton court, smashing it up with flair. Oh, and did we mention she runs her own small business selling mandala-based merchandise? Talk about multitasking, girl!

Vipin Kumar

Sr. Art Director

Vipin is a seasoned graphic designer with over 7 years of experience and a creative...

Vipin is a seasoned graphic designer with over 7 years of experience and a creative mind sharper than a morning coffee. He loves creating designs that effortlessly blend creativity with strategy. His strong sense of humor often brings light-hearted energy to the office. Outside of work, you’ll find him at the 8-ball pool table or escaping to explore new destinations. He’s also a tech trend junkie, always staying ahead of the curve. Plus, his laugh is so loud and contagious that it calls you to join the fun. He’s a full-on delight to have around!

Ayushi Ghai

Art Director

Ayushi is as quiet as a little bird – until someone mentions Diljit Dosanjh! A...

Ayushi is as quiet as a little bird – until someone mentions Diljit Dosanjh! A passionate Graphic and Product Designer, with a Master’s in Crafts & Design and 3.5 years of experience, Ayushi loves tackling creative challenges and finding solutions that really connect with users. Let’s be real: she’s head over heels for Diljit, because who wouldn’t love a guy with that perfect mix of free-spirited vibes and focused passion? If only he’d let her design his next album cover! When she’s not dreaming of that collaboration, Ayushi enjoys traveling, capturing the world through her lens, and exploring Indian art forms like mandala.

Tushar Jha

Art Director

Tushar has a serious love for sketching, treating it like his personal therapy session. He...

Tushar has a serious love for sketching, treating it like his personal therapy session. He also LOVES horror films that give him goosebumps and fuel his wild imagination. With 5+ years of experience in motion graphics and digital illustration, he’s got the skills to bring ANY idea to life. He’s always binge-watching content, searching for inspiration for his next big project. The best thing: he is the resident snack guru – his stash can rival any kirana store. His sense of humor? Twisted, dark, and still somehow employed here.

Abhishek Kumar

Art Director

With over 13 years of experience in the creative industry, Abhishek is the genius behind...

With over 13 years of experience in the creative industry, Abhishek is the genius behind exciting campaigns for big names like Oxford University Press, NIIT, Byju’s, Amazon, and MRF. His creative direction brings brand identities to life, with eye-catching visual stories for both digital and traditional platforms. Outside BTB, you can find Abhishek exploring the hills for inspiration or whipping up delicious meals in the kitchen!

Prithwiraj Panda

Art Director

Prithvi has over 10 years of experience in the art and design world, having worked...

Prithvi has over 10 years of experience in the art and design world, having worked in design studios, production houses, and marketing agencies. When he’s off the clock, you’ll find him strumming his guitar, playing video games, or doodling in his notebook. He’s a big fan of sci-fi and comedy movies, and he loves to explore conspiracy theories and alternative ideas. Prithvi enjoys thinking in silence – coffee and cigarettes are his companions. With a no-nonsense approach, he’s skilled at illustration, typography, and bringing ideas to life!

Vinayak Tiwari

Jr. Motion Graphic Designer

With over 1.5 years of experience in motion graphics, Vinayak mixes creativity with modern design...

With over 1.5 years of experience in motion graphics, Vinayak mixes creativity with modern design trends for the brands he manages. His passion for quirky design styles adds a playful touch to his work, making it truly unique. When he’s not glued to the screen creating eye-catching designs or gaming on his PC, you’ll find him vibing to his favorite anime shows. Plus, he sports the coolest T-shirts that make you want to steal them! Note: Vinayak’s humor is excellently dark and contagious – but not for the faint-hearted, for sure!