Boosting Cornitos’ E-Commerce Traffic During IPL Season

Campaign

##MatchCornJeetega

About Cornitos

Cornitos is a leading snack brand in India, offering a range of premium nacho crisps, nuts, and healthy snacks. Known for its bold flavors and quality ingredients, Cornitos provides a crunchy and delicious snacking experience.

About Campaign

To boost Cornitos’ website traffic and sales during the IPL season by tapping into the love for cricket and snack consumption. The campaign focused on using QR codes for easy contest participation, engaging people through fun social media content, influencer promotions, and interactive contests, all designed to drive more visitors and increase conversions.

What We Did?

Interactive Contests & Giveaways

Created an engaging IPL-themed contest ‘Match Corn Jeetega’, requiring users to scan QR codes to enter the contest.

Influencer Partnerships

Teamed up with popular food and lifestyle influencers to spread the word and create excitement around the contest.

Paid Media Campaigns

Ran targeted ads on social media and display networks to reach IPL fans and snack lovers. These ads directed people to the Cornitos website and the contest page, highlighting the exciting rewards with the QR codes.

Social Media Engagement

Created a series of cricket-themed posts and videos that connected Cornitos with the IPL season. It was to get people excited about the contest and encourage them to participate.

Website & Landing Page Optimization

Optimized the website and built a mobile-friendly landing page to make it easy for users to navigate the contest.

Outcome

14M+

Meta Ad Reach

18M+

Meta Ad Impressions

35M+

Google Ad Impressions

88K+

Website Clicks

100K+

Influencer Engagement

1.1M+

Influencer Reach

1.4M+

Influencer Impressions