Inspired India to Walk for the Cause of Organ Donation Awareness

Campaign

#MoreToGive/#NDTVFortisWalkathon

About Fortis

Fortis Healthcare is a leading integrated healthcare provider in India, offering world-class medical services and cutting-edge treatments. Known for its commitment to quality care, Fortis delivers compassionate healthcare across a wide network of hospitals.

About Campaign

To raise awareness about the urgent need for organ donation in India, where 500,000 people lose their lives every year while waiting for organ transplants. By educating the public about this issue, we wanted to inspire a collective effort to address the shortage of organ donors and encourage more people to pledge as donors to save more lives.

What We Did?

NDTV Fortis Walkathon

Launched the ‘NDTV Fortis Walkathon’ as a national healthcare CSR initiative, using social media to promote organ donation awareness. The event was a key platform to engage communities across India.

Online Awareness Campaign

Initiated online discussions to highlight the importance of organ donation and Fortis’ support for the cause. Shared posts, videos, and infographics to educate people about the organ shortage and the impact of becoming a donor.

Twitter Campaign

Created trending conversations on Twitter, encouraging users in five metro cities and the NCR to join the cause and pledge as organ donors. Hashtags like #MoreToGive and #DonateLife was used to boost the movement.

Influencer Engagement

Partnered with influencers across India to amplify the message and motivate their followers to participate in the walkathon and pledge to donate organs.

Outcome

100M+

Influencer Reach

180M+

Influencer Impressions

1M+

Influencer Engagement

500+

Twitter Influencers

No.1

On Twitter Trending

9Cr+

Steps Recorded