Setting the Benchmark High for India’s Largest RTA with 20x Traffic Rise

Campaign

#Search Engine Optimization

About KFintech

KFintech (KFin Technologies Limited) meets the critical needs of asset managers, catering to a wide range of clients, including mutual funds, AIFs (alternative investments), pension funds, wealth managers, and corporates in India and abroad. The company launched its IPO in December 2022 and is now publicly traded on various Indian stock exchanges.

KFintech provides SaaS-based, end-to-end solutions for transaction management, channel management, compliance, data analytics, and other digital services for asset managers across multiple segments, as well as outsourcing services for international clients.

About Campaign

To enhance organic traffic and conversions for both the main website and NPS (National Pension System) page. We planned to achieve this by improving keyword rankings to attract more visitors, reducing bounce rates to keep users engaged, and building high-quality links to strengthen our online presence.

What We Did?

Boosted Organic Traffic

Focused on boosting organic website traffic. On the NPS website, traffic grew from 6,000 to 120,000 – 20X in just a year. On the main website, we went from 30,000 to 310,000, more than 10X in the same time frame.

Improved Keyword Ranking

Worked on more than 800 keywords and were able to rank all the important ones on the first page and many on the first rank. Domain authority was increased from 30 to 43 over the period of one year.

Reduced Bounce Ratio

The bounce ratio was exceptionally high due to the targeting of irrelevant keywords and audiences. We reduced the ratio from 70% to 30% over the period of one year.

Link Building

Improved the link-building of the website by generating more than 1 lac backlinks over the period of one year.

Increased Organic Conversion

Our SEO plan generated 4,000+ organic PRAN, and 8,500+ total PRAN generated, an increase of 10x over the period of one year.

Outcome

20x

Traffic Increased On NPS Page

10x

Traffic Increased On Main Website

200+

Keywords Ranked On First Page

1 Lakh+

Backlinks Created

30%

Bounce Rate Reduced From 70%

4000+

Organic Conversions

43 DA

Increased From 31